What is Civitatis?

Founded in 2008 and headquartered in Madrid, Civitatis is widely recognized as the leading online travel agency for tours, activities and day trips in the Spanish-speaking area, including – among others – Spain, Argentina, Mexico and a large chunk of the United States.

Today, Civitatis hosts more than 81,800 experiences spread across 3,670 destinations, which can be booked around the clock by its 14 million customers. Below you will find some key information about Civitatis provided by Similarweb, a renowned web analytics and market intelligence platform.

• As of July 2023, Civitatis has an average of 6.6 million visits per month.
• People who browse Civitatis tend to be highly engaged: their typical session lasts about 4 minutes and they consult over 4 pages each time.
• Civitatis is incredibly popular in Spain, where it ranks among the 350 most visited websites of the year.
• The OTA also performs well on a global scale, being one of the top 10,000 most visited sites in the world.
• It’s no surprise that Civitatis attracts visitors mainly from Spanish-speaking countries: 45.87% of its traffic comes from Spain, 9.81% from Argentina and 4.23% from Colombia. The portal is also gaining recognition in Brazil (8.40% of total users) and Italy (5%).
• From a demographic perspective, Civitatis is particularly appreciated by people between the ages of 25 and 34 (older Zoomers and younger Millennials). On the other hand, the gender distribution is basically equal.
• Nearly 19% of Civitatis’ traffic is driven by online advertising, demonstrating the company’s strong focus on online marketing.
• Civitatis app for Android has been downloaded over 1 million times and has an average rating of 4.9/5 stars, which means it is very well regarded by its users. The iOS version is equally appreciated with an average rating of 4.8/5 stars.

The advantages of Civitatis

Are you still wondering whether or not to partner with Civitatis? Let’s take a look at the main benefits:

• Civitatis selects its partners with care and attention; in fact, they never publish the same product or activity in a destination with two different suppliers. This means that being featured in their catalog will give you plenty of visibility.
• As the data above shows, they can help you expand your reach in the Spanish-speaking market.
• In addition to Spanish, the Civitatis website is also available in English, French, Italian and Portuguese.
• You won’t have to sign an exclusivity clause or offer special discounts to Civitatis clients.
• 24/7 support and the ability to update your listings in real time.
• No minimum stay, meaning that you can cancel your partnership at any time.

Fees and commissions

Unfortunately, Civitatis doesn’t disclose the commissions it charges for bookings made through its platform, as they are negotiated individually with each partner. The good news is that there are no fixed costs associated with your account: uploading and maintaining your listings is completely free.

Competitive Landscape: Civitatis vs. Viator vs. GetYourGuide

Overall, Civitatis is less popular than GetYourGuide and Viator, its two main competitors. According to Similarweb, these two platforms welcome well over 20 million visitors per month, while Civitatis is stuck at 6.6 million. The situation is completely different when we turn our attention to the Spanish-speaking market. In Spain, Civitatis is by far the most popular OTA, as evidenced by the fact that GYG and Viator do not appear in the list of the country’s 500 most visited sites.

How to become a Civitatis supplier

Still don’t know how to become a Civitatis supplier? Just follow these simple steps:

• Head over to the Civitatis Supplier Platform.
• Click the “Registration Request” button to begin the registration process.
• Fill out the form with the required information. You will need to choose a username and password, provide your company information, and describe the services you want to sell (you may also include a catalog).
• Your application will be reviewed by the Civitatis product team according to their internal guidelines. Some of the criteria they will consider include price, value, and perceived popularity of the tours or activities you offer. Don’t forget that the Spanish OTA only lists one supplier per product in a given destination.
• If your application is approved, you’ll need to provide the Civitatis team with your company’s registration documents, liability insurance, and bank account information.
• The Civitatis team will create your listings based on the information provided during the registration process.
• As mentioned above, there are no fixed costs associated with your account and you can close it at any time.

Optimize your listing on Civitatis

Being listed on Civitatis is just the beginning: to get the most out of your presence on this platform, it’s essential to optimize your offers. For best results, follow these recommendations:

High-quality photos – Use high-resolution, visually appealing images that accurately represent the experiences you offer.

Detailed descriptions – Be as descriptive as possible by highlighting what makes your tours and activities unique and why customers should choose them.

Customer reviews – Encourage customers to leave reviews on your Civitatis listing, as they can increase your credibility and attract more bookings.

Availability – Update your availability regularly so customers can easily book your experiences.

Integration with Regiondo, Europe’s leading booking system

Once you’ve become a Civitatis supplier, managing your listings, bookings and customer relationships is the next big task. However, this process can be streamlined and made more efficient by integrating with a robust booking system like Regiondo.

Centralized management – Having all your bookings from different platforms in one place is a game changer. Regiondo consolidates all your bookings from Civitatis and other channels and provides a unified dashboard where you can easily manage your reservations, track your business performance and have a clear overview of your operations.

Real-time updates – Regiondo integrates with Civitatis to provide real-time availability updates. This means that when a booking is made, the system automatically adjusts the available slots across all platforms, eliminating the risk of double bookings and ensuring a smooth experience for your customers.

Simplified communication – With Regiondo, you can easily communicate with your clients, send automatic confirmations and reminders, and keep track of all their information for better service and relationship management.

Increased efficiency – By automating tasks such as booking confirmations, reminders and availability updates, Regiondo allows you to save time and reduce manual work. This increased efficiency gives you more time to focus on what really matters – creating and delivering exceptional experiences for your customers.

Easy setup and support – Setting up Regiondo and integrating it with Civitatis is easy, and Regiondo’s support team is there to guide you every step of the way. For more information, please visit our knowledge base.

Conclusion

All in all, if you’re trying to break into the Spanish-speaking market, there’s no better ally than Civitatis. The OTA’s global reach, coupled with its robust and easy-to-use platform, offers a golden opportunity for businesses looking to expand their customer base. If you’re already a Regiondo customer, you can easily connect with Civitatis through our Channel Manager. If you’re not familiar with our state-of-the-art booking system and would like to learn more, schedule a free demo with one of our consultants.

The post How to Become a Civitatis Supplier and Get the Most Out of It appeared first on Regiondo.

You want to promote your business to a wider audience? Make it visible to everyone? Let’s talk about our new partnership with Civitatis and how to improve your visibility.  

What is Civitatis ? 

Civitatis is the leading Online distribution company of Tours and activities in Spanish among the main destinations worldwide with more than 67.000 activities in 3.000 destinations spread over 140 countries.  Since its creation in 2008, more than 10 million customers have filled their trip with Civitatis. If you are looking for a bigger audience, Civitatis is made for you! 

What are the benefits as Regiondo’s user? 

Why should you choose Civitatis as a selling channel for your offers? Let’s go into four mains benefits, for you as an operator:  

• Powerful visibility with less budget: Civitatis is an OTA, with a massive budget and a website highly optimize into SEO search, always apparearing as the first website into actvities and tours on search engines. Use this opportunity as a weapon to save your time and decrease your advertising budget. Let Civitatis’ marketing team do the job for you. 
• Reach a massive audience: Getting listed in Civitatis, is a golden opportunity to reach customer that they are targeting. More than 3 million visitors per month are visiting Civitatis’ website. All very interested to book an activity during their holidays or want to find a new and amazing tours to do with their kids during the weekend. You can take this chance to put your offer in front of the stage.  
• Optimize your offer and play with price strategy: You are the one who’s deciding which offer to promote into Civitatis. Select the tours and activities relevant for Civitatis’ target. You can optimize your result by proposing some packages and use a price strategy to sell more. Test and compare with your actual results, but we can assure you will be fulfilled.  

• A customer journey optimized: Civitatis put a lot of efforts into their website to immersive the user into the best experience.  They push their website into a journey where user wants to walk around, thanks to an ergonomic design, easy to understand and refined. 

Put your company into the next level by selling your offer to a new audience. Save your time and optimize your budget to develop and dedicate more energy on other activities.   

Who will be the best fit for Civitatis?  

Obviously, operators who are selling their tours in Spanish-speaking countries will love this new opportunity, but now they are etablished all over european countries as France, Italy, Spain, Portugal… you can benefit of their 10 years of experience in online selling of tours and activities.  

You can sell more by filling last minute bookings. With our solution you can manage your sells into OTA and other channels in the same place. This booking solution will simplify your booking management, by getting all your booking in real-time.  

And the ice on the cake? Get detailed sales reports, so you know which channel is performing the best, to allocate resources efficiently.   

How can you connect to Civitatis?  

If you don’t have booking system provider: Register to Civitatis requires complex integration process, therefore it is highly recommended to partner with a sponsored booking system provider.  

We’re proud to announce that Regiondo is one of the recommended providers to connect with Civitatis, so we can help you to use this exciting channel in the most efficient way. Talk to one of our experts here. 

By integrating Civitatis in your selling channel, means that you can manage all you offer directly into your backoffice. 

If you are a Regiondo user: Nothing could be easier; all you have to do is activate this little button here  

The post Regiondo signed a strategic partnership with Civitatis   appeared first on Regiondo.